Choosing a financial advisor may soon be less confusing for New Brunswickers thanks to new rules protecting key financial titles.
The Financial and Consumer Services Commission of New Brunswick has launched a campaign for Investor Education Month.
The initiative is designed to help consumers understand what the titles financial advisor and financial planner mean and why credentials matter when choosing a financial professional.
The campaign will focus on the province’s financial title protection legislation and explain what protected financial titles mean, why qualifications matter and what consumers should ask before choosing a financial professional.
The Financial Advisor and Financial Planner Title Protection Act came into force on Jan. 1, 2026.
Under the legislation, individuals using the titles financial advisor or financial planner, as well as similar titles, must hold a credential approved by the commission and be overseen by an approved credentialing body.
Transition periods are available for people who were already using those titles before the law took effect, giving them time to meet the new requirements.
“Understanding the qualifications of the person providing you with financial guidance is an important part of making informed financial decisions,” said Marissa Sollows, the commission’s director of communications and public affairs.
“The new legislation brings clarity where there was once ambiguity and reinforces trust where trust is imperative.”
Throughout October, the commission’s consumer education program will provide online resources and share information via social media.
These materials aim to help New Brunswick residents better understand the legislation, the roles of financial advisors and financial planners, and the importance of credentials when seeking financial guidance.
Sollows said consumers should take time to learn about a financial professional’s qualifications before making financial decisions.
“If you are considering working with a financial professional, take the time to ask questions about a financial professional’s qualifications and the services they provide before making a financial decision,” she said.
“Knowing what these titles mean can help you choose the professional who is the right fit for you and your financial goals.”
The commission says New Brunswickers who believe someone is improperly using the titles financial advisor or financial planner, and who does not qualify for a transition period, can submit a complaint to the agency.
