New Brunswick Premier Susan Holt joined seven other premiers in an agreement that will expand direct-to-consumer alcohol sales across provincial borders.
The deal will apparently build on the provincial government’s efforts to eliminate internal trade barriers and create more opportunities for New Brunswick producers.
Starting last August, New Brunswick began allowing producers to sell their products directly to people across the country.
The change eliminated provincial markups and administrative barriers.
“We knew it would create new opportunities for our producers and give Canadians greater access to the incredible products made here at home,” Holt said in a statement.
“Now, more provinces are joining us in breaking down internal trade barriers and building one Canadian economy.”
Holt said the agreement will give the province’s breweries, wineries and distilleries more opportunities to grow their businesses and show off the quality and innovation the province is known for.
Besides New Brunswick, the premiers of British Columbia, Manitoba, Alberta, Saskatchewan, Ontario, Prince Edward Island and Newfoundland and Labrador signed on.
Quebec and Yukon signed a memorandum of understanding last year, and are in the process of establishing necessary infrastructure to implement direct-to-consumer policies, with the aim of signing the deal in the near future.
